WHAT IS SEO?
SEO, or Search Engine Optimization, is the process of improving a website’s visibility in search engine results pages (like Google) to attract more organic (non-paid) traffic. It involves optimizing various aspects of a website so that it appears higher when users search for relevant terms or keywords. SEO includes on-page elements like using proper keywords, writing quality content, and optimizing titles and meta descriptions, as well as technical improvements such as making the site faster, mobile-friendly, and easy for search engines to crawl. Off-page SEO, like getting backlinks from other reputable websites, also plays a key role in building a site’s authority. The ultimate goal of SEO is to help a website rank higher in search results, bringing in more visitors, which can lead to more conversions, whether that means sales, sign-ups, or other forms of engagement.